Sut Jhally

Sut Jhally is Professor of Communication at the University of Massachusetts at Amherst and founder and Executive Director of the Media Education Foundation MEF He is one of the worlds leading scholars looking at the role played by advertising and popular culture in the processes of social control and identity construction The author of numerous books and articles on media including The Codes of Advertising and Enlightened Racism he is also an awardwinning teacher a recipient of the Distinguished Teaching Award at the University of Massachusetts where the student newspaper has also voted him Best professor In addition he has been awarded the Distinguished Outreach Award and was selected to deliver a Distinguished Faculty Lecture in 2007 He is best known as the producer and director of a number of films and videos including Dreamworlds DesireSexPower in Music Video Tough Guise Media Violence and the Crisis of Masculinity and Hijacking Catastrophe 911 Fear the Selling of American Empire that deal with issues ranging from gender sexuality and race to commercialism violence and politics Born in Kenya raised in England and educated in graduate studies in Canada he currently lives in Northampton Massachusetts