Bobbito Garcia

NYC native Bobbito García is a freelance creative who has put an indelible footprint on multiple urban movements During the 1990s the legendary air personality was onehalf of the Stretch and Bobbito program on WKCR The duo introduced the world to an unsigned Nas Biggie and WuTang as well as an unknown JayZ Eminem and the Fugees The total record sales for all the artists that premiered on their platform exceed 300 million In 1998 the Source Magazine voted them as The Best Hip Hop Radio Show of All Time As the progenitor of sneaker journalism García penned his landmark Source article Confessions of a Sneaker Addict in 1990 then in 2003 became the critically acclaimed author of Whered You Get Those NYCs Sneaker Culture 19601987 Testify Books In 2005 ESPNs Its The Shoes series hosted by Bobbito became the first show on the subject in broadcasting history A former professional basketball player in Puerto Rico García performed in the ground breaking Nike Freestyle commercial In 2007 the brand released seven codesigned Air Force 1 sneakers bearing his name The voice of EA Sports popular NBA Street video game is also a worldrenowned DJ who has spun World Soul and Jazz music at Lincoln Center Central Park SummerStage and the Smithsonian DC