Born and raised in Turin Italy In 2016 Peirone partnered up with entrepreneur Joseph Lubin to create a new business model to finance her film Braid which became the first one ever to be fully financed through a cryptocurrency equity crowdsale The sale raised 17M in two weeks The film premiered at Tribeca in 2018 and won best picture at the Lausanne Underground Film Festival Braid received worldwide distribution via Blue Fox Entertainment
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